The Meal Kit Craze is on; Martha & Marley Spoon Joins the Crowd to make Cooking Less Painful
Life is becoming busier than ever and the food companies are making food preparation easier by the day. With twenty or more companies offering meals meal-kit delivery or meals on demand, you can cook menus quickly when time is less. But all the start ups do not gain equal amount of popularity.
To stand out in the crowd and make cooking look less painful, Sequential Brands Group Inc., which last year, bought Martha Stewart Living Omnimedia has struck a partnership deal Marley Spoon the popular meal kit company. Though the financial details were kept under cover but Marley Spoon will totally be rebranded now under the Martha Stewart name with its new identity as Martha & Marley Spoon.
The meals for two or four people offered by the company will now be based on own recipes of kitchen queen, Martha Stewart.
In a statement, Stewart said, "Families are busier than ever, and it is incredibly important that everyone has the ability to cook wholesome dinners that can maximize family time together every night of the week."
The meal-kits are priced between a range of $8.70 and $12 a meal. The recipes are said to require 40 minutes or less to be cooked by the customers. The recipe's ingredients are pre-portioned and they are directly delivered at the door steps of the customer.